From the perspective of behavioral finance: the ethical design and regulation of online consumer loan products—a case study of Ant Huabei and WeChat micro loan

Yueting Xu

doi:10.54254/3049-5768/2026.32881

Article Information

Received: 3 April 2026

Published: 20 April 2026

DOI: https://doi.org/10.54254/3049-5768/2026.32881

Article Type: Research Article

Cite this article

Xu,Y. (2026). From the perspective of behavioral finance: the ethical design and regulation of online consumer loan products—a case study of Ant Huabei and WeChat micro loan. Journal of Fintech and Business Analysis,3(2),15-21.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Journal

Journal: Journal of Fintech and Business Analysis

Volume: Vol.3, Issue 2

ISSN: 3049-5768 (Print) / 3049-5776 (Online)

Copyright & License

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