The Application of Short Video Marketing in Local Specialty Brands: The Case of Lumila Potato Chips

Huiyu Sheng

doi:10.54254/3049-5768/2025.21353

Article Information

Received: 27 February 2025

Published: 3 March 2025

DOI: https://doi.org/10.54254/3049-5768/2025.21353

Article Type: Research Article

Cite this article

Sheng,H. (2025). The Application of Short Video Marketing in Local Specialty Brands: The Case of Lumila Potato Chips. Journal of Fintech and Business Analysis,2(1),34-38.

Data availability

The datasets used and/or analyzed during the current study will be available from the authors upon reasonable request.

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About this Volume

Volume Title: JFBA Vol.2

Part of Series: Journal of Fintech and Business Analysis

ISSN: 3049-5768 (Print) / 3049-5776 (Online)

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